• Setting Yourself Up for Success: SMART Restaurant Marketing Goals for Cafes & Restaurants

    Setting Yourself Up for Success: SMART Restaurant Marketing Goals for Cafes & Restaurants

    We’ve all been there: throwing marketing ideas at the wall hoping something sticks. But without clear goals, it’s impossible to measure success or know if your efforts are paying off. Here’s the secret weapon: SMART goals.

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  • Stop the Grind: Coffee Shop Success with Digital Automation

    Stop the Grind: Coffee Shop Success with Digital Automation

    Running a coffee shop is a dream for many, but the reality can involve long hours spent on tasks behind the counter and at the computer. Between inventory management, social media scheduling, and loyalty programs, precious time dedicated to customer service can dwindle.

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  • Whisky and Coffee: A Match Made in Heaven

    Whisky and Coffee: A Match Made in Heaven

    As the sun sets over the Scottish Highlands, a rich aroma wafts through the air, enticing the senses and tantalising the taste buds. It’s a fragrance that’s as synonymous with Scotland as tartan and bagpipes – the unmistakable scent of whisky, expertly paired with a perfectly crafted coffee. For centuries, Scotland’s finest distilleries have been…

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  • The Birth of Scottish Coffee Culture: A Story of Innovation and Exchange

    The Birth of Scottish Coffee Culture: A Story of Innovation and Exchange

    Scotland’s reputation for whisky, bagpipes, and tartan is well-known, but did you know that the country has also played a significant role in shaping the global coffee culture? From the 18th-century coffeehouses in Edinburgh and Glasgow to modern-day independent coffee shops, Scotland’s rich history is steeped in coffee culture. In this article, we’ll explore the…

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  • Don’t Drool on Your Device: Mastering Food Photography in 2024

    Don’t Drool on Your Device: Mastering Food Photography in 2024

    Food photography is more than just snapping a pic of your lunch. It’s an art form that whets appetites, tells a story, and makes people crave a bite (or ten) of your culinary creations. In 2024, with even hungrier audiences scrolling through social media, upping your food photography game is essential. Here are some mouthwatering…

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  • 2024 Social Media Savvy for Food & Drink Businesses: Unleash Your Local Powerhouse

    2024 Social Media Savvy for Food & Drink Businesses: Unleash Your Local Powerhouse

    The social media landscape for businesses is getting a local makeover in 2024! By embracing its local advantages, you can supercharge your food and drink business. Focus on local visibility, community engagement, and personalized content to watch your establishment thrive in your neighborhood and beyond. Buckle up, foodies – it’s time to harness the power…

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